My Favourite Magazines
MyFavouriteMagazines.co.uk (MFM) is Future Plc’s official online magazine shop and its largest revenue generator (£10m/year).
Over a period of 18 months, I led a project to improve the UX on the dedicated mobile and desktop versions as well as the site’s integration into FutureFolio. Following the site improvements, MFM was forecast to make an additional £93K in the following 12 months. That figure is now expected to double.